One smart cookie by the name of Quang Dinh is set to launch a fashion biz named Sway.com. Sway will be a social network for fashion-conscious women who will vote on sample dresses created by Dinh. The dress with the most votes will then go into production and be sold directly to the consumer. Dress-Idol…Love it much?
Sway will be part social media, part online retailer, giving customers power to influence what the company produces.
Sounds like a feasible approach to me. It’s new, it’s fresh and I wish Dinh much success J