Paging @PRGIRLS!

17 10 2016

Ok, so DKNY PR GIRL is revealed to be Aliza Licht, who is amazing all by herself. So amazing that she’s gone on to leave DKNY and her role of SVP Global Communications, accept speaking engagements, write a book entitled “Leave Your Mark: Landing Your Dream Job. Kill It in Your Career. Rock Social Media”  and launched a company called “Leave Your Mark” (book VS company – not sure which happened first…but they all surely happened!”).

But PRGIRL fever is spreading…much like their wings as they head off seemingly en masse for new horizons.

Erika Bearman (Totally unrelated but check out her colourful Hamptons home!), the author behind the popular @OscarPRGIRL has also left her post as SVP Global Communications for Oscar de la Renta after six years with the company. Erika has launched a Consultancy and Oscar de la Renta is her first client. She’ll be advising the company on communications and branding.

XOXO Erika…kind of 😉



XOXO @dknyprgirl

17 10 2016


In 2009, Social Media was not on the radar of most fashion brands. However, they didn’t have Aliza Licht on staff. At that time Aliza, the SVP Global Communications for Donna Karan (DKNY), was charged with the responsibility on launching their Twitter presence. Aliza had been with DKNY for 17 years and uncharted territory was never a problem as such she embraced the opportunity to develop a unique voice and online persona. @dknyPRGirl was inspired by the faceless, all-knowing popularity of Gossip Girl.

‘I thought Gossip Girl’s coy, mysterious persona was such a fantastic concept, and no one would have to know who she really was,’ says Aliza. ‘The whole PR and marketing team sat down and created a backstory for her,’ she recalls. ‘Her likes, dislikes, hobbies, workout routines and the places she hung out. She lived downtown, she did yoga, she drank green tea and liked cool indie bands.’ As well as feeling approachable, DKNY PR GIRL was totally on-brand. (Quote from:

DKNY PR GIRL tweeted up to 60 posts/day providing fashion hungry fans with insights from behind the scenes and the front line of fashion such as: “Back at the ranch (office) waiting for CelebX to arrive for her fitting. Only issue is she’s still asleep. Oh @nyfw [New York fashion week]…the drama never ends”. These juice insights enable the account to quickly amass almost 500K followers on Twitter.

The lifestyle and perception of the DKNY PR GIRL was a far cry from Aliza’s reality. Whereas the character was thought to be a twentysomething, social, girl about town. Aliza was in fact a married mother of two, living on the Upper East Side. Something had to change.

After two years of posting as her alter ego, Aliza lifted the veil and revealed herself to be DKNY PR GIRL. ‘As the persona became more popular, it became harder for me to wear both hats, and to keep the secret,’ she says.  There was concern that this reveal would result in blowback from DKNY PR GIRL followers. However, there was none. In fact, this news resulted in a blog, “ – for when 140 characters aren’t enough”, where Aliza wrote in long form. Aliza was also offered speaking engagements and placement on various “One of the most……” lists, and most recently the formation of a company and book entitled “Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media”.


Leave Your Mark is no frilly, fashion folly!

Leave Your Mark (LYM) offers real life Insight and examples taken from Aliza’s experience on the corporate ladder to success from intern to Executive including – her missteps and failures. Written in the same tone as her former online persona, LYM offers insider insight on the do’s and MAJOR don’ts for those who have their eye on a career in today’s workplace. Note that I said workplace NOT fashion industry. I’d venture to say that this book is not solely for those in fashion or just starting out. This is usable information for those who need to write a killer cover letter and CV, to ask for a pay rise, deal with difficult bosses or get the most out of an internship.


It’s a great read and a whole new chapter for Aliza Licht as she heads off to conquer new territory, which par for HER course.

XOXO Aliza

BlogHer ’10…NYC here we come!

5 08 2010

It’s been too long since my last post! I have nothing but excuses however, I’m thinking that this year’s BlogHer Conference in New York City will reignite the passionate blogger spirit in me 🙂 Yep, I’m heading to the Big Apple with my blogger buddy, “the Accidental Natural” and we will have a blast. Yes, we will conference. Yes, we will network. But we will also shop, shop , shop and eat, eat, eat (or is that just me speaking for me?). I also plan to post and tweet as much as possible, which is a new experience for me, so watch this space!

New York… or click!

5 06 2010

The Big Apple is looking to hire its first Chief Digital Officer (CDO) to assist them in leveraging social media to the city’s advantage.

Once on board, the CDO will also “help to develop forward-thinking policies on social media, digital communication, Web 2.0 initiatives, and other tools to better serve the public.” The CDO will be expected to develop new ways to keep residents informed and engaged, ensure that the city sends consistent messages and makes all of this information accessible.

To do this the CDO will work with the Mayor’s office of operations and the Press Office as well as the NYC Law Department in order to integrate existing multimedia content from various city outlets with the city’s website. There’s alot more to this role so click here for more deets. Good Luck!

Masculettos…a well-heeled history

5 06 2010

This has absolutely NOTHING to do with social media but everything to do with fashion…

The red carpet has been rolled out on a familiar stumbling ground heralding the return of what I have dubbed the “Masculetto” i.e. stilettos for men and I say bring them on…again!

Men have worn heels since the sixteenth century, but it was all about function over fashion i.e. Horsemen wore them to keep their feet in their stirrups. Overall, heels were primarily for the wealthy who could afford to wear them to rise above the garbage and mud in the streets. Heels then resurfaced with the Beatles, then Disco revamped them reappearing as platforms on the Elton John then Prince came along and rocked out in some real teeter totters. I’ve skipped over a few influential decades and people but  I can’t close the history books without a nod to cuban heels and glam rock bands.

Nicholas Lestage designed shoes for King Louis XIV, some which had heels of more than a four inches in height. Today, Masculettos are being designed by the likes of Jean-Michel Cazabat, Rick Owens (see photo above) and androgynous options from Rad Hourani.

I imagine that only a few ultra-uber, painfully chic, artsy misters will be strutting in these vices of pain. But who knows, history shows that I may be wrong.

It’s all about Mi

23 05 2010

Mirit Weinstock is a fashion designer based Israel who has embraced Social Media and built an interactive, engaged community around her designs in a very creative way. Weinstock launched an international fashion project (View interview here) called MissMi. MissMi invites women from around the world to take personal self-portraits while wearing Weinstock’s designs.

Every few days, a new MiGirl is selected and her profile is posted on the project’s home page. The profile will present:

  • the new MiGirl ‘s self portrait
  • a personal questionnaire
  • links to photo sharing sites she takes part in, her own website or websites that inspire her.

These girls/women also become ambassador’s of the collection in their local area, facilitating media coverage and general promotion of Weinstock’s designs. All members and participants in this project gain points which can later be used to buy items through the website e.g. Collect 50% of a garment’s price and only pay 50% of its cost!

The website features a fashion forum/blog named Dialogue, where members post articles about fashion/Internet/art and how they affect each other.

From your fingertips to the Designer’s ear

23 05 2010

One smart cookie by the name of Quang Dinh is set to launch a fashion biz named Sway will be a social network for fashion-conscious women who will vote on sample dresses created by Dinh. The dress with the most votes will then go into production and be sold directly to the consumer. Dress-Idol…Love it much?

Sway will be part social media, part online retailer, giving customers power to influence what the company produces.

Sounds like a feasible approach to me. It’s new, it’s fresh and I wish Dinh much success J